Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods. Business organizations use internet as a main vehicle to conduct commercial transactions.
Online stores do not have space constraints and a wide variety of products can be displayed on websites. It helps the analytical buyers to purchase a product after a good search.
Customers can purchase items from the comfort of their own homes or work place. Shopping is made easier and convenient for the customer through internet. It is also easy to cancel the transactions. The following table depicts the factors which motivate the online shoppers to buy products online. Saves time and efforts. Convenience of Shopping at home. Wide variety / range of products are available. Good discounts / lower prices. Get detailed information of the product. We can compare various models / brands.
Ease of use is the prime reason that drives the success of e-commerce. Though internet provides a quick and easy way to purchase a product, some people prefer to use this technology only in a limited way. They regard internet as a means for gathering more information about a product before buying it in a shop. Some people also fear that they might get addicted to online shopping.
Long duration and lack of proper inventory management result in delays in shipment. Though the duration of selecting, buying and paying for an online product may not take more than 15 minutes; the delivery of the product to customer’ s doorstep takes about 1-3 weeks. This frustrates the customer and prevents them from shopping online.
Sometimes, there is disappearance of shopping site itself. In addition to above, the online payments are not much secured. So, it is essential for e-marketers and retailers to pay attention to this issue to boost the growth of e-commerce. The rate of cyber crimes has been increasing and customers’ credit card details and bank details have been misused which raise privacy issues. Customers have to be careful in revealing their personal information. Some of the e-tailers are unreliable. The disadvantages of online shopping will not hinder its growth, Online shopping helped businesses to recover from the recession. Merchants should pay attention to the stumbling blocks and ensure secure payment system to make online shopping effective, The following advice may be followed by the E-merchants and by the online shoppers.