Pakistan’s film industry known as- Lollywood, has released about 21 Urdu films this year, the highest ever in more than three times. These films have explored genres going from romance and comedy to drama and tragedy, receiving both critical approval and commercial success. This is the raising and shining part of lollywood but before these days we have seen a lot of bad eras of Pakistan film industry. Let talk about some history of Lollywood first.
A state where people are dying due to poverty was once the fourth largest
country in the world in producing feature films. Regardless of lack of
equipment, the Pakistan film industry grew convenience and marked its symbol in
the world. It was around 1959 to 1979, that the Pakistani film industry was
known to be in its golden era. In the same period, two Pakistani films were
nominated for foreign language class in the Oscars, namely Jago Hua Sawera and Ghoonghat.
Suddenly, everything transformed when General Zia ul Haq took over the country in 1979 and applied the policy of Islamization. Since then, an industry which was in a golden era started facing its downfall. Due to heavy entertainment taxes, Urdu films stopped being produced and as a result, the majority audience was lost. Indian films also stopped being publicized at Pakistani cinemas halls after the war of 1965 between India and Pakistan. The quantity of Pakistani films production reduced.
Umer Sharif produced a film called Mr. 420, and acted in the film himself. The hard work paid off as it became the first profitable hit after 1979’s Nahi Abhi Nahi. Unfortunately, no one else followed this step and once again no films were made at all.
By early 2000s, an industry which was producing 70 to 100 films annually till 1979, was hostile to produce even a single film a year. From almost 700 screens to 70 screens remained nationally. It was the worst period for the Pakistani film industry.
In addition, the liberal dictatorship of General Pervaiz Musharaf finally reduced the entertainment taxes which created a new movement in Pakistani films and the cinema industry. In 2007, a thoughtful and mature director and writer finally took an initiative for making a film, and he produced the film Khuda Kay Liye (In the name of God) which was the first Urdu Pakistani film after decades, and also suited the first Pakistani movie to be shown in Bollywood after nearly 40 years. This was the time that can be mentioned to as the “revival of Pakistan film industry”. While talking about the restoration, film critic and senior entertainment writer Shafiq-ul-Hassan said:
“The revival came thrice, as far as I can
recall it after the dip in the 80s. 1st was with Jeeva, 2nd with Yeh
Dil Aapka Hua and 3rd with Boland Khuda Ke
The accomplishment of Khuda Kay Liye gave courage to directors, producers, exhibitors and distributors to invest in the Pakistan film industry. It became the starting point of raising the Pakistanis film industry. After releasing these outstanding movies the industry has also get back his huge number of audience, another Pakistani movie was also ready to set its spot by the year 2013. This time it was Bilal Lashari’s film Waar. War became the first Pakistani movie to hit 20 crores. And at the same time, it was the first movie after many decades that was sent set to Oscars.
Waar to Jawani Phr Ni Ani, Pakistani movies are reaching to a new top worldwide. Delivering great work day by day in cinematography, direction, outfits, songs, screenplay and script. Commercially Pakistan’s movies are also increasing its ratio, the blockbuster film Jawani Phr Ni Ani has earned about 66.80 crores. Creating a biopic movie on Saadat Hasan Manto, Sarmaad Khoosat has grounded the flag of different types of storyline used in Pakistani movies.
The movies with great content successfully made their place in the hearts of the viewers while the rest tried their best to influence the audience. The central thing is exhibitors, distributors and producers have participated in the film industry. It will still yield two to five more years to enter in a club of 100 crores. For that, we have to wait and to see which film will be able to cross the 100 crore spot in the film industry.